Given up hope of ever reaching your target audience?
I know how you feel!
Capturing the attention of your audience is increasingly difficult — whether because of Facebook's latest algorithm changes or the constant uptick of shared content in the news feed.
Not long ago, writing a Facebook post & asking for a LIKE, share or comment was all it took to maintain an active business page.
Today it takes far more than that. To capture your audience’s attention, you have to get creative.
The good news? It's not that hard!!
You can beat Facebook’s algorithm changes & position your page for optimum exposure.
Below are 5 ways to dazzle & delight your fans — and keep them engaged & coming back for more!
5 Ways to Dramatically Improve Your Facebook Engagement
1. Ask Thought-Provoking Questions
To gain audience attention & get them interacting with your page, you need to give people something to talk about.
While your goal is to provide an entertaining space, it’s also to make your audience think & want to respond.
Ask your audience questions about current events or important changes within your industry.
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This creates a more intimate relationship between you & your audience. It also offers valuable insight into what matters most to your fans.
As Robert Half, founder & president of Robert Half International, once said:
Asking the right questions takes as much skill as giving the right answers.
And if you need help brainstorming ideas for good questions, try the “Questions” category in Post Planner's awesome Status Ideas Engine.
2. Post Timely Content
There are 3 reasons to stay on top of current events in your industry & then share that information on a consistent basis.
- Sharing a hot news story capitalizes on the conversations happening right now in your field or niche
And just like a water cooler, Facebook acts as a virtual way for your fans to discuss their thoughts with others.
This translates into relevance — and a relevant Facebook page is more likely to show up organically in the news feed.
- Sharing trending or hot topics, lets you add context around the content
Adding your thoughts around a particular topic is a great way to establish expertise.
Here’s an example of using timely content in an effective way. The folks at National Geographic share mind-blowing photos from firefighters on the front lines of wildfires raging around the world.
The images provide an intimate look at the life of a firefighter, putting fans in the middle of the action.
- When you post timely content your fans find interesting, they’re more inclined to share
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Sharing, just like commenting or Liking a post, can increase your reach & page engagement.
3. Make Your Content Ridiculously Valuable
The single most effective way to build loyalty & trust is to share a ridiculous amount of valuable information!
This is content that you freely share with a no-strings-attached policy.
Make use of your skills & experience by giving away a series of useful tips. Whether it’s a video tutorial or a simple how-to, share what you know & share it often.
While it’s important to create a fun atmosphere, it's also critical that you provide value.
Take past newsletters, emails & other marketing collateral & turn them into quick tips. Whether it's information that saves your audience money, helps them make money or win in a negotiation, keep them tuned in & coming back for more.
4. Make Use of Visual Content
If Facebook, Pinterest & Instagram have proven anything, it’s the power of visual content.
Don’t miss the opportunity to light up the news feed & increase engagement through eye-catching images.
Whether it’s a quote from your latest blog post or a hot tip, pair that text with a beautiful graphic. Fans casually scrolling through their news feed will be drawn to your image & will be more likely to engage with your page.
Are you out at an event or enjoying one of your favorite spots in the community? Capture that image & share it!
Give a behind-the-scenes look into your business or an insider perspective on what makes your business tick. And don't forget to brand it. Use a similar look & feel across all your graphics to create brand awareness & easy recognition.
Constant Contact uses templates across all their social networks that create a streamlined look. No matter where you connect with them, their content is completely recognizable.
And if you need more ideas for how to post awesome photos, you can always dive into Post Planner's Viral Photos tool. 😉
5. Create a Strategy, System & Schedule
You can’t build engagement without one key ingredient: consistency!
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Create a Facebook strategy that includes a posting calendar.
This lets you plan ahead, rather than hopping on at the last minute desperately looking for content to share.
And don’t forget to schedule your posts to publish regularly throughout the week.
Post Planner makes it easier than ever to stay consistent & change up the content you’re sharing — helping you keep it fresh & interesting.
By: Rebekah Radice