How to Create Facebook Video Ads: A Step by Step Guide

How to Create Facebook Video Ads: A Step by Step Guide

Interested in creating Facebook video ads?

Looking for an easy-to-follow guide?

Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.

In this article you’ll discover how to design and record your own Facebook video ads.

Why Create Facebook Video Ads?

ak-facebook-video-ads-guide-480According to data from comScore, 64% of consumers are more likely to buy products after watching videos about them.

You can use the power of video ads to get more leads and sales for your business. (more…)

How to Write Email Subject Lines that Make People Stop, Click, and Read

How to Write Email Subject Lines that Make People Stop, Click, and Read

Email subject lines

…are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.

If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.

Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.

Let’s get started.

General guidelines for effective email subject lines

Writing subject lines that inspire people to open and read your emails is both an art and a science.

To get your subscribers to open, read, and click on the links in your email messages, thoughtfully craft the subject line of every message you send.

Your subject line is like the headline of a piece of online content — you get one shot to encourage your recipient to keep reading.

If you’re just getting started (or you’re not sure where to begin), here are some guiding principles for crafting compelling subject lines.

Your email subject lines should: (more…)

How to Share Private Posts with User Groups in WordPress

How to Share Private Posts with User Groups in WordPress

Share Private Posts with User Groups in WordPress

WordPress allows you to create private posts and even password protected posts.

The problem with private posts is that you need to have editor level permissions to see this post. But what if you wanted to share post with only a specific group of people such as family members or work team? In this article, we will show you how to share posts with users groups in WordPress.

First thing you need to do is install and activate the WP JV Post Reading Groups. Upon activation go to Settings » Reading to create reading groups. (more…)

Top 15 Social Media Marketing Tools

Top 15 Social Media Marketing Tools

Top 15 Social Media Marketing Tools For Multiple Platforms…

The Top 15 Social Media Marketing Tools are still of Value (even as time goes on!) Although many of the tools we covered last year are still great choices and are still highly recommended, there are a variety of other options with great features and benefits. Hootsuite, Buffer, AgoraPulse and Crowdbooster are still favorites this year. However, there are several others that deserve some attention. (more…)

Facebook 360-degree Videos

Facebook 360-degree Videos

Facebook 360-degree Videos

Starting today, Facebook 360-degree videos will begin rolling out in News Feed.

Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds. This is one reason video has been so successful on Facebook, and we’re excited to take it a step further with 360 video. (more…)