Too Embarrassed to Ask: What’s a Mobile App?

Too Embarrassed to Ask: What’s a Mobile App?

Let’s start with the basics. When we say “app,” what we really mean is “application” — unlike a website, mobile apps (like Business On Tapp) are programs that you can download and save on your mobile devices, such as a smartphone or iPad.

The vast majority of apps are free of charge and can be found in an app “marketplace.” If you’re using an Apple product — iPhones, iPads — you’d browse the Apple App Store, and for Android users, the most common marketplace is the “Google Play Store.”

social-media-marketing-melbourne-florida-1024x358Apps serve a variety of purposes — there are addicting games (beware of Trivia Crack!), photo-editing apps (to help you look like Gisele), music streaming services, social media (like Instagram), and countless others. They can help you interact and engage with customers while also helping you run and grow your business.

E-commerce companies like Amazon and Etsy have corresponding mobile commerce — or “m-commerce” — apps too.

Got all that? Now go ahead and browse your app store for the app that is (in our humble opinion) the coolest on the market…