Facebook 360-degree Videos

Facebook 360-degree Videos

Starting today, Facebook 360-degree videos will begin rolling out in News Feed.

Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds. This is one reason video has been so successful on Facebook, and we’re excited to take it a step further with 360 video.

To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously. This means that when the video is playing on Facebook, you can choose what angle you want to see it from. On the web, you can do this by dragging around the video with your cursor, and on mobile devices, you do it by dragging with your finger — or even just by turning your device. You’ll be able to hold up your phone and the 360 video will follow you as you turn, looking around, to experience things from all over the world like never before.

 

www.facebook.com/Facebook360/videos

In the future, imagine watching 360 videos of a friend’s vacation to a small village in France or a festival in Brazil — you’ll be able to look around and experience it as if you were there. Along with updates from your friends and family, you will also be able to discover amazing new content on Facebook from media companies, organizations, and individual creators.

There are a number of publishers sharing new 360 videos on Facebook today, including Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and VICE. These videos help show the range of possibilities with this new medium. For example, Disney and Lucas film are debuting an exclusive 360 experience from its upcoming movie Star Wars: The Force Awakens, bringing fans inside the beloved Star Wars universe.

There’s also a whole world of video creators and storytellers who are at the cutting edge of exploring this medium, and over the coming days, they too will be able to upload their 360 videos to Facebook. We’re excited to see more innovative and compelling 360 videos being shared from these publishers.

If you’re using Facebook on the web or on Android, you should be able to see 360 videos in News Feed soon. We plan to roll this out for iOS in the coming months.

It’s early days, but we’re excited about the possibilities for 360 video and hope it helps people explore the world in new, immersive ways.

By Maher Saba, Engineering Director, Video

Blab … What’s That All About ….?

BLAB – What’s That All About …?

Blab … the next best platform for those who want to share their passion … have you tried it yet?

Here’s a Blab from my Friend Steve Cozart – Photographer for the Shy (among other skills & talents!)

https://blab.im/steve-cozart-camera-shy-katch

Blab Steve CozartMore Blabs can be found here and it’s so easy to join / use / engage…. Let me know if you’d like to do a blab – just go here: https://blab.im/ and type in Phillis Benson – join my group and invite me ….

Camera-shy? w/ @98731wanessa @HannahBonline https://blab.im/cm6jvw 

5 Tips for Building a Successful Freelance Business

5 Tips for Building a Successful Freelance Business

It’s pretty unbelievable to think about, but I have been running my business for five years now! I have learned a ton along the way, but it never ends, I’m continuously striving to improve both my work and my business. Today, I want to look back and share a few key things I’ve learned as a business owner and entrepreneur over the years. I hope they can help you build or grow a successful freelance business.

1. Find a Supportive Network

5-Tips-for-Building-a-Successful-Freelance-Business

In the beginning, I tried to do everything myself. I filed my own taxes, started to learn web development, and basically just created stressful situations and wasted a lot of time. I realized I should focus on what I’m passionate about, visual brand development for creative businesses. I’m not passionate about learning code or figuring out how to file taxes.

Your support network can include many different types of people from your family and friends to fellow freelancers and blog buddies. Check if there are any local communities that you can join. If you don’t have any local meet-ups, you can start your own or participate in online networking like twitter chats, Facebook groups and resource centers for freelancers. Just because you work for yourself doesn’t mean you have to do everything alone!

Your support network can include many different types of people from your family and friends to fellow freelancers and blog buddies. Check if there are any local communities that you can join. If you don’t have any local meet-ups, you can start your own or participate in online networking like twitter chats and Facebook groups. Just because you work for yourself doesn’t mean you have to do everything alone!

[Tweet “Just because you work for yourself doesn’t mean you have to do everything alone! #VirtualPartner”]

2. Create an Effective Portfolio

A portfolio should showcase the work you want to do more of and NOT everything you have ever created. Don’t make the mistake of trying to show off too much of your work. Potential clients don’t need to see everything, be selective. Focus on your best work and consider the sort of projects that you’d like more of in the future.

[Tweet “A portfolio should showcase the work you want to do more of – NOT everything you have ever created.#VirtualPartner”]

3. Go the extra mile

This is one of my top pieces of advice. Word of mouth is powerful, nothing can help you or hurt you more. While I still had my full-time job, I started getting connections by doing pro bono work for a few New Orleans non-profits. When I decided to make the leap out on my own in 2010, I let them know that I would not be available to work pro bono any more, and guess what? They decided to continue working with me anyway and I still work with many of them five years later! Just because I was doing the work for free in the beginning, I was never lazy and I did my best work. These clients have recommended me numerous times and continue to reach out even when they move on to new positions or totally different fields!

[Tweet “Word of mouth is powerful, nothing can help you or hurt you more. #VirtualPartner”]

4. Learn to Say No

In business, what you DON’T do is just as important as what you do. Knowing your ideal client and the type of person you enjoy working with can make a huge difference in the success of your business and your sanity. Turning down work is scary but saying no to something that isn’t a good fit (or you just dislike) gives you the time and energy to do the things you love!

When I first starting freelancing, I said yes to just about everything but I quickly learned that there’s just not enough time for that. Take a look at your business. What is it that you LOVE doing? For me, it’s branding, art direction and invitation design. They’re my favorites, so that is what I want to make sure I have time for. You may not know your ideal client immediately, it can be a slow process and can also evolve over time.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” – Steve Jobs

[Tweet “In business, what you DON’T do is just as important as what you do. #VirtualPartner”]

5. Establish Systems and Processes

When I first started, I thought I could just jump right into freelancing since I had design experience in the real world. I didn’t really think about the business side. How I’d have to spend less time designing and more time networking, pursuing new work, meeting with clients, invoicing, updating my portfolio, accounting and lots of other things that I don’t necessarily enjoy doing. I didn’t know anything about business and I am still learning as I go.

I slowly created processes (client questionnaires, invoicing, contracts) as things came up. I didn’t even have a separate business bank account for my first few years. It would have saved me lots of time and headaches in the long run if I would have spent some time up front to get all of this in order. A lot of my processes get updated as time goes by, and that is okay! For me, the most important is to always use a contract no matter how large or small the job is, whether it is your best friend or a complete stranger. It is the only way that both designer and client can be on the same page.

I hope these tips can help you if you are thinking about ditching your 9-5 or looking to grow your own small business!

by

Too Embarrassed to Ask: What’s a Mobile App?

Too Embarrassed to Ask: What’s a Mobile App?

Let’s start with the basics. When we say “app,” what we really mean is “application” — unlike a website, mobile apps (like Business On Tapp) are programs that you can download and save on your mobile devices, such as a smartphone or iPad.

The vast majority of apps are free of charge and can be found in an app “marketplace.” If you’re using an Apple product — iPhones, iPads — you’d browse the Apple App Store, and for Android users, the most common marketplace is the “Google Play Store.”

social-media-marketing-melbourne-florida-1024x358Apps serve a variety of purposes — there are addicting games (beware of Trivia Crack!), photo-editing apps (to help you look like Gisele), music streaming services, social media (like Instagram), and countless others. They can help you interact and engage with customers while also helping you run and grow your business.

E-commerce companies like Amazon and Etsy have corresponding mobile commerce — or “m-commerce” — apps too.

Got all that? Now go ahead and browse your app store for the app that is (in our humble opinion) the coolest on the market…

What Color’s Your Newsletter? 5 Rules to Follow

What Color’s Your Newsletter? 5 Rules to Follow

“What colors you choose and how you use them can be the difference between looking professional or being marked as spam.”

Here are her 5 simple rules to follow:

1. The biggest color mistake? Choosing ones that are overly bright or fluorescent. Extremely bright color combinations or large areas of intense color tend to be hard to look at. (We still have nightmares about those early ‘90s sites that used lime green writing on bright orange and blue backgrounds.) Save the bright colors for small areas like buttons or call-to-action elements.

2. Don’t use too many colors. Try to keep your main palette no more than three colors

pencil33. Avoid using light text on a dark background — dark text on a light background is significantly easier to read. (See above nightmare.)

4. Stay away from color combinations like red and blue, red and grey, and green and red. These combos are difficult for the human eye to focus on, and end up causing eye strain.

5. Say no to textured backgrounds. They will compete with the more important aspects of your emails. Background textures should be subtle and secondary to any of your other content.

Azure Collier, the social media content manager for Constant Contact.

You’ve Just Started Your Own Business

You’ve Just Started Your Own Business

You’re tweeting, you’ve got a logo professionally done, you know who your target market is and what makes them tick.

 

Just one thing… You haven’t quite figured out what to charge. Maybe you’re still thinking that you don’t even want to charge; you love what you are doing so much that you’d do it for free! And who wants to talk about money anyway.

First off, loving what you do is a great place to start. It would be nice if we were all that fortunate, but as long as there are public toilets that need washing, that just isn’t going to happen. But just because you are one of the lucky ones, that does not mean that you shouldn’t be paid. That just means that you had a passion and goals and made it happen. So, keep loving what you do, but, unless you are one of the very fortunate few (in which case, feel free to stop reading), you still need to get paid.

Rate vs. Worth

Time and MoneyNow, coming up with a rate and deciding what your time is worth are two different things. To come up with an hourly rate for your services, you will need to look at what your competitors are charging and evaluate what the market will pay.

You might take into consideration any overhead that you have and create a cool mathematical equation involving percentages, net and gross, and other important sounding accounting terms.

But that’s not the same as calculating what you are worth. The money that you are being paid is an exchange for your time, your knowledge, your experience, and your gifts. You are being paid,and your clients are benefiting in other ways.

It doesn’t matter if you are a coach or do colon cleansing, you are offering your talents to the world, and those talents will benefit others. Think about what your potential client will receive from buying what you offer: a new outlook on life with tools on how to achieve goals; a relaxed body free of stress and strain; a new website with social media integration without headache and hassle.

Your Offer

GiftsWhat are you offering your client? Is it just yard work or is it landscape design that creates harmony and flow? Is it just childcare or is it loving care that’s second only to mum and dad? Is it just bookkeeping or is it peace of mind that not one single thing will be lost or forgotten?

In the above examples, I know which I would be willing to pay money for. I can also see which small business owner has thought about what they are offering and what they are worth.

You are not worth as much if, for example, you are just a life coach. Take me, for example: I don’t just help clients with issues; I help people regain control of their financial lives so that they can live a life of abundance. As such, I know that I have a lot to offer to my clients and they can feel confident that I am going to give them exactly what they came for.

Once you’ve got a clear idea of what you are offering to your potential client, think about how much that time and energy would be worth. Remember, your client is getting more than just your service, they are getting peace of mind, abundance, harmony, etc.

Honor Yourself

Honor YourselfBe true to yourself. Pick a number that feels good to you. Honor yourself. I’m not suggesting that you go hog wild here, but being modest isn’t being true to yourself either.

Don’t think small. You are not a small person. You are someone with a gift that you need to share with the world, and the world will be better off for it.

 

Price accordingly

Allow Money to FlowTalk it Up! Once you’ve gone through this process and come up with a number that truly resonates with you and what you offer, you will find that it is much easier to then share that number with the world. You should no longer feel shy or embarrassed about your rates, but offer them proudly, knowing that, if anything, your client is getting a great deal because you are offering them not just a product but an experience.

I know that you have a great offer for the world. Now you just have to get out there and talk about it, and feel good about what you are offering and what you are charging.

Need help growing your business?