You’re tweeting, you’ve got a logo professionally done, you know who your target market is and what makes them tick.
Just one thing… You haven’t quite figured out what to charge. Maybe you’re still thinking that you don’t even want to charge; you love what you are doing so much that you’d do it for free! And who wants to talk about money anyway.
First off, loving what you do is a great place to start. It would be nice if we were all that fortunate, but as long as there are public toilets that need washing, that just isn’t going to happen. But just because you are one of the lucky ones, that does not mean that you shouldn’t be paid. That just means that you had a passion and goals and made it happen. So, keep loving what you do, but, unless you are one of the very fortunate few (in which case, feel free to stop reading), you still need to get paid.
Rate vs. Worth
Now, coming up with a rate and deciding what your time is worth are two different things. To come up with an hourly rate for your services, you will need to look at what your competitors are charging and evaluate what the market will pay.
You might take into consideration any overhead that you have and create a cool mathematical equation involving percentages, net and gross, and other important sounding accounting terms.
But that’s not the same as calculating what you are worth. The money that you are being paid is an exchange for your time, your knowledge, your experience, and your gifts. You are being paid,and your clients are benefiting in other ways.
It doesn’t matter if you are a coach or do colon cleansing, you are offering your talents to the world, and those talents will benefit others. Think about what your potential client will receive from buying what you offer: a new outlook on life with tools on how to achieve goals; a relaxed body free of stress and strain; a new website with social media integration without headache and hassle.
What are you offering your client? Is it just yard work or is it landscape design that creates harmony and flow? Is it just childcare or is it loving care that’s second only to mum and dad? Is it just bookkeeping or is it peace of mind that not one single thing will be lost or forgotten?
In the above examples, I know which I would be willing to pay money for. I can also see which small business owner has thought about what they are offering and what they are worth.
You are not worth as much if, for example, you are just a life coach. Take me, for example: I don’t just help clients with issues; I help people regain control of their financial lives so that they can live a life of abundance. As such, I know that I have a lot to offer to my clientsand they can feel confident that I am going to give them exactly what they came for.
Once you’ve got a clear idea of what you are offering to your potential client, think about how much that time and energy would be worth. Remember, your client is getting more than just your service, they are getting peace of mind, abundance, harmony, etc.
Be true to yourself. Pick a number that feels good to you. Honor yourself. I’m not suggesting that you go hog wild here, but being modest isn’t being true to yourself either.
Don’t think small. You are not a small person. You are someone with a gift that you need to share with the world, and the world will be better off for it.
Talk it Up! Once you’ve gone through this process and come up with a number that truly resonates with you and what you offer, you will find that it is much easier to then share that number with the world. You should no longer feel shy or embarrassed about your rates, but offer them proudly, knowing that, if anything, your client is getting a great deal because you are offering them not just a product but an experience.
I know that you have a great offer for the world. Now you just have to get out there and talk about it, and feel good about what you are offering and what you are charging.
A Six Step Plan For Getting Out Of A Funk And Back To Business
Getting Out of a Funk and Back to Business …
February’s a hard month in general. This is typically the time when you’re starting to have substantial doubts about everything you promised you do with this year a few weeks ago.
Remember those resolutions?
It’s when bills pile up … deadlines start to loom … your belly flab hasn’t shrunk noticeably … and colds and flu catch you unawares.
The sparkle of the holidays has disappeared and you feel a little deflated.
And – ah yes – Valentine’s Day brings a bittersweet reminder of both the loves in your life . . . And the challenges to loving and being lovable.
February’s tough. And this February is especially tough with everything going on in the world.
It’s an easy time to get lost in a funk.
Well, if you’re feeling like you’re in a rut and struggling to get recharged, put this great 6-step process to work and get out of it.
See, this past summer & fall I went through a pretty good funk.
I couldn’t focus on my work. I didn’t have the motivation to get things done.
All the discipline and structure I’d set up to keep my business and larger life clipping along at a good pace went flying out the window.
But luckily, I realized this wasn’t a random act of chemistry.
I recognized that there were reasons I felt this way … and there were ways to address these reasons.
Essentially, a mix of things were dragging me down – hard:
Some personal baggage I hadn’t dealt with was contributing to tensions with family . . .
I was diving into my work without giving adequate time and attention to this precious family time . . .
And to top it off, my family member hit a somewhat semi-serious situation that demanded my time and emotional energy.
Despite all of the “distractions” piling up, I tried to maintain full-time work hours.
Stupid me. This only made things worse.
Eventually, I had to concede that this wasn’t working. Eventually, I had to recognize this messy stuff – stuff that didn’t fit into my neat business plan and calendar. And I needed to take care of it.
So here’s what I did step-by-step so that within a couple months I was back in gear with my business.
Even better – by taking a step back – once I had resolved these “distractions” I was able to return my focus to my business with a vengeance. I have more higher-paying clients booked several months in advance now. And I’ve been able to squeeze in more projects due to my renewed energy.
And best of all, I had regained solid ground with my own inner peace. I’m healthier and trimmer. And I had been able to help a friend make some big changes that made things far better for her – taking a big burden off of me.
How To Fight The Funk
Fight The Funk Step #1: Take a Step Back From Business as Usual
Get away from distractions and let your mind ramble a bit. And I really mean get away from distractions. You still need to discipline yourself to keep things going at a reduced pace. You still have to slowly increase the pressure on the gas pedal as the weeks go on – even when your heart isn’t really into it.
But , first ease off the gas. Take some focused time out and listen to the internal mumblings that are fast becoming insistent yells.
We rarely give ourselves “empty space” and time to let our thoughts surface. It’s so easy to distract ourselves with all our electronic information.
You’ll be amazed at how earthshaking clearing a little headspace can be. Even if you just take half an hour to sit with your eyes closed and ponder what’s eating you.
Fight The Funk Step #2: Hone in on the Problem and Reflect
When you find yourself dawdling on Facebook when you know you should be getting a project done ….and this happens day after day after day… Listen up …
Something’s trying to get your attention.
And if you ignore it, it’s just going to get worse. Louder. And take up more of your energy and focus.
So take the time you’ve cleared out from life’s busy-ness and ask yourself: What’s getting to me? What issues have come up that I shoved to the back of my mind and replaced with work?
Also, take some time to reflect on the good things in your life. Often enough when you look at the good things, the tough things become less daunting. This is not about being Pollyanna, but perspective is a powerful tool for taking on challenges and boosting your energy.
And then here’s the crucial thing … Don’t spend too long dwelling on the problem once you spot it. Too much reflection can be paralyzing.
Often what we need as much as anything is to simply acknowledge that something’s wrong, identify it and then…
Fight The Funk Step #3: Brainstorm Your Solution
Figure out how you can solve this issue.
What can you do – what action can you take to solve it?
Can you talk to someone?
Do you need to enlist some help?
Do you need to confront someone?
Do you need to make some changes?
Do you have or need a Life Coach?
The point here is to move towards action and change. Not to get stuck in feeling powerless, frustrated, bad, etc.
And even if you feel the problem can’t be solved by you, there usually is some action you can take to live more effectively and comfortably with the problem. Figure out what you can do to regain some control. Brainstorm. Be creative. Don’t nix any potential solutions outright. Allow yourself to look at different options.
And then swiftly move to the next step…
Fight The Funk Step #4: Create An Action Plan
Starting with your desired outcome, go backwards and map out step by step how to get there.
Make the steps doable.
Think about what you need to put in place to get from one place to the other.
Most important for any plan, make sure it starts with something you can do just about immediately.
So you can move into the action phase of getting out of your funk.
Fight The Funk Step #5: Take Action
Put your steps towards solving this problem in the calendar. Or make a big list with dates and post it on your wall.
Set a schedule and commit to doing this.
When we’re emotionally drained it’s hard to muster up the energy to get things done. And it’s easy to get overwhelmed by ambivalence.
By scheduling actions into your calendar you save yourself tons of energy.
Instead of hemming and hawing, you just do it. No debate. No internal quizzing about whether you feel up for it. Just do it.
Fight The Funk Step #6: Keep Yourself Fueled
Focus on healthy habits. Your best bet for taking care of business (and I mean everything- family, emotional, home business, and more) is to have the physical capacity to do this. Make sure these elements are part of your schedule and daily to-do list. Get some exercise in every day. My morning routine worked wonders for helping me get through the rest of the day. It sets the tone for the day. It gives me energy and a positive attitude right from the start.
I also integrate action into my workday so by the end of the day not only have I gotten some work done, I’ve also gotten some activity in.
Eat well. Caffeine, sugars and too many carbohydrates will in the end just drag you down – emotionally and energy-wise. Focus on good proteins, lots of vegetables and some nice fruits.
Not only will you feel better due to the good nutrition, but you’ll also know you’re doing good for yourself. Remind yourself that each bite is a positive step. Each healthy bite is an act of regaining control over your situation.
Enjoy your food – use your mealtimes and snacks to recharge. Getting out of a funk can be tough. Relax when you can and savor the moment of relaxation.
Get your sleep. When I got dragged down by a funk I was pushing it in terms of sleep. This only contributes to a short wick and inability to focus. Do what you can to get 7-8 hours of snoozing in.
Make this a priority. It is essential for building up a positive perspective and the energy to carry through with your action plan.
Step by step reconnoiter and push yourself to get back into a disciplined routine.
We need to acknowledge funks and contend with their origins.
And the nice thing about working at home is that you have more flexibility to shift your schedule in order to take them on.
You can accommodate things that come up – like funks.
But don’t get swept up in the flow. Fight entropy with this plan.
Eventually, you need to chart your course. And this plan can help you do it.
Use these steps and you’ll be able to navigate the choppy waters you sometimes find yourself in without drowning in them.