Too Embarrassed to Ask: What’s a Mobile App?

Too Embarrassed to Ask: What’s a Mobile App?

Too Embarrassed to Ask: What’s a Mobile App?

Let’s start with the basics. When we say “app,” what we really mean is “application” — unlike a website, mobile apps (like Business On Tapp) are programs that you can download and save on your mobile device, such as a smart phone or iPad.

The vast majority of apps are free of charge and can be found in an app “marketplace.” If you’re using an Apple product — iPhones, iPads — you’d browse the Apple App Store, and for Android users, the most common marketplace is the “Google Play Store.” (more…)

What Color’s Your Newsletter? 5 Rules to Follow

What Color’s Your Newsletter? 5 Rules to Follow

What Color’s Your Newsletter? 5 Rules to Follow

“What colors you choose and how you use them can be the difference between looking professional or being marked as spam.”

Here are her 5 simple rules to follow:

1. The biggest color mistake? Choosing ones that are overly bright or fluorescent. Extremely bright color combinations or large areas of intense color tend to be hard to look at. (We still have nightmares about those early ‘90s sites that used lime green writing on bright orange and blue backgrounds.) Save the bright colors for small areas like buttons or call-to-action elements.

2. Don’t use too many colors. Try to keep your main palette no more than three colors(more…)