Too Embarrassed to Ask: What’s a Mobile App?

Too Embarrassed to Ask: What’s a Mobile App?

Let’s start with the basics. When we say “app,” what we really mean is “application” — unlike a website, mobile apps (like Business On Tapp) are programs that you can download and save on your mobile devices, such as a smartphone or iPad.

The vast majority of apps are free of charge and can be found in an app “marketplace.” If you’re using an Apple product — iPhones, iPads — you’d browse the Apple App Store, and for Android users, the most common marketplace is the “Google Play Store.”

social-media-marketing-melbourne-florida-1024x358Apps serve a variety of purposes — there are addicting games (beware of Trivia Crack!), photo-editing apps (to help you look like Gisele), music streaming services, social media (like Instagram), and countless others. They can help you interact and engage with customers while also helping you run and grow your business.

E-commerce companies like Amazon and Etsy have corresponding mobile commerce — or “m-commerce” — apps too.

Got all that? Now go ahead and browse your app store for the app that is (in our humble opinion) the coolest on the market…

What Color’s Your Newsletter? 5 Rules to Follow

What Color’s Your Newsletter? 5 Rules to Follow

“What colors you choose and how you use them can be the difference between looking professional or being marked as spam.”

Here are her 5 simple rules to follow:

1. The biggest color mistake? Choosing ones that are overly bright or fluorescent. Extremely bright color combinations or large areas of intense color tend to be hard to look at. (We still have nightmares about those early ‘90s sites that used lime green writing on bright orange and blue backgrounds.) Save the bright colors for small areas like buttons or call-to-action elements.

2. Don’t use too many colors. Try to keep your main palette no more than three colors

pencil33. Avoid using light text on a dark background — dark text on a light background is significantly easier to read. (See above nightmare.)

4. Stay away from color combinations like red and blue, red and grey, and green and red. These combos are difficult for the human eye to focus on, and end up causing eye strain.

5. Say no to textured backgrounds. They will compete with the more important aspects of your emails. Background textures should be subtle and secondary to any of your other content.

Azure Collier, the social media content manager for Constant Contact.