Why Website Maintenance is Key to a Successful Website

Why Website Maintenance is Key to a Successful Website

Just like any software, websites require maintenance to keeping the site working properly. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.

Websites Are Not “Set and Forget”

If you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime can lose you, potential customers.

The Benefits of Maintenance

Many people don’t realize the benefits of site maintenance:

The website performance, it’s load time, downtime and uptime are all dependent on the WordPress software and plugin functioning as they should ( and on the recent version).

The website growth, it’s fresh content, analytics monitoring and design changes are all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.

Maintenance Workflow

At Virtual Partner, we take great care to first backup the website and check the website after the updates for any issues. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.

Dangers of Do It Yourself Maintenance

Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).

It Costs More to Fix Than to Maintain

Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.

Call in a Professional

  • Why not deal with what you know best and let us deal with what we know best?
  • Would you try to fight that court battle without a lawyer?
  • Then why try to maintain your own website if you’re not a web professional?
  • By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.  

If you’re interested in securing a maintenance contract for your web site, contact us to learn how we can keep your site in proper working order. Click Here to learn more about Virtual Partner Website Care & Maintenance!

Plan Your Day – Be Productive – Get Out of the Overwhelm

Plan Your Day – Be Productive – Get Out of the Overwhelm

Here’s a great tool that I use…

Asana helps you tackle your work day and make it productive. Here are our tips to plan your day so you can start strong and finish your day ready for what’s next.

Follow along with the steps outlined in the video:

1. Visualize your day’s work in My Tasks Create new tasks for any other work that you need to get done. Use Today, Upcoming, and Later to prioritize.

2. Forward emails to Asana to start actioning them Send emails to [email protected] and they’ll be sent to your My Tasks list. CC any teammates you want as followers on the task. Change the email subject line to whatever you want the task to be named in Asana.

3. Focus on Today’s tasks by using full screen mode Add comments, attach files, or update the custom fields as needed. And when you’re done, complete the task!

4. Use Inbox to get caught up on the work you’re following Without leaving Inbox, you can respond to comments and status updates so everyone can keep work moving forward.

5. If you have meetings, create an agenda project for each one You can create your own or use a template. That way, you can have a clear agenda, link to relevant work, take notes, and quickly create tasks to capture action items. If it’s a recurring meeting, use the same project and update it.

6. Star projects you use often If you have projects you own or work in a lot, click the star next to the project name to favorite it. Favorites are quickly accessible in your sidebar and on your mobile device.

7. Use our mobile app If your commute home or to the office permits…you can use our mobile apps to stay up to date on any notifications so you don’t miss anything.

Too Embarrassed to Ask: What’s a Webinar?

What’s a Webinar?

Let’s clear the air.

A webinar is a web-based seminar. It’s essentially the business-based equivalent of Facetiming with your grandma. (Only you won’t have to spend the first 30 minutes hearing about her growing list of ailments.)

With a webinar, you can hold digital presentations and conferences with clients, new employees, or customers.

It may not sound like the most interesting way to spend your time, but the beauty of the webinar is that it eliminates having to gather everyone in one room, while still allowing people to experience face-to-face communication in real time.

Another perk: While the meeting is in progress, all the participants can look at the same documents on their computers. No one can say, “I didn’t get that memo!” when the memo is shared right in front of them.

If you’d like to hold a webinar, abide by these tips:

Keep it short.

40 minutes is the maximum time anyone wants to stare at a screen. Even quicker is better.

Encourage participation.

Engage with your audience. Don’t lecture like your least favorite college professor.

Prepare your remarks.

Now is not the time to wing it.

SEO For WordPress

SEO for WordPress

If you’re like the rest of the Internet, odds are your website is built through WordPress. And for a pretty good reason: it’s flexible, with a myriad of templates and plugins. Plus, it’s fairly easy to use.

But perhaps more importantly, WordPress is a solid SEO (search engine optimization) platform.

Since almost half of the top sites out there — from BBC America to Flickr — use WordPress to power their content, Google pretty much has no choice but to ensure its search engine can effectively crawl and index millions of WordPress templates.

So as a small business owner, how can you fine-tune your local SEO strategy with WordPress?

  • Make it easy for customers (and the search engines) to connect your services to a location. This is low-hanging fruit, but you’d be surprised how many of your competitors don’t do this. Say, for instance, you’re a financial advisor with multiple offices across the Midwest. An Illinois customer may want to know if your team gives retirement advice at the Chicago location. So, the Chicago page should include a full list of services available there. Make it super obvious what you offer and where you offer it.  
  • Make the most of your SEO plugin. First, check your settings to confirm you’ve named your site and written a brief description. Then, be sure to check that your URLs are correct and that they match the URLs in your Google Webmaster Tools.  

Easy tweaks with big results. You’re welcome.

Rand Fishkin: Why Your Business Needs SEO Now

Know the top three reasons you need SEO?

Hint: it doesn’t matter if you own an auto repair shop, a law firm, or something in between. Moz.com co-founder Rand Fishkin gives us the SEO scoop.


Your Quick Guide to Business Grammar 101

As a small business owner, sometimes all you have is your word.

But if your words have a ton of grammatical errors, you haven’t got much. If you’re using “it’s” when you should be using “its,” your old English teacher isn’t the only one who’ll be cringing. Avoid making embarrassing mistakes with this quick guide:

When to use a Semicolon

Semicolons are generally used to separate two clauses that could act as individual sentences and are closely related to each other.

Example: They moved the deadline to today; I have a lot of work to do.

Another common reason to use a semicolon is when separating items in lists that already have commas.

Example: New York, NY; Los Angeles, CA; Austin, TX; Chicago, IL

“It’s vs. “Its”

This one’s easy to get wrong, since an apostrophe is generally used to indicate possession. However, when it comes to “it’s” and “its,” that isn’t the case. To show possession, you use “its.”

Example: The fruit is in its own container.

An apostrophe is only used when it can be replaced by “it is”

Example: It’s really cold out.

Professional Titles

To avoid accidentally offending clients, it’s important to know how to properly capitalize job titles. The general rule of thumb is when it comes before the name, it’s (it is) considered a job title and is capitalized. If it comes after the name, it’s considered an identifier and is lowercase.

Example:  Vice President of Sales John Smith & John Smith, vice president of sales