How to Create Facebook Video Ads: A Step by Step Guide

How to Create Facebook Video Ads: A Step by Step Guide

Interested in creating Facebook video ads?

Looking for an easy-to-follow guide?

Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.

In this article you’ll discover how to design and record your own Facebook video ads.

Why Create Facebook Video Ads?

ak-facebook-video-ads-guide-480According to data from comScore, 64% of consumers are more likely to buy products after watching videos about them.

You can use the power of video ads to get more leads and sales for your business. (more…)

How to Write Email Subject Lines that Make People Stop, Click, and Read

How to Write Email Subject Lines that Make People Stop, Click, and Read

Email subject lines

…are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success.

If you miss your chance to capture and hold their attention, your subscribers are less likely to open your emails, read your content, and click on your call-to-action links.

Today we’re going to cover the elements of captivating subject lines and how to discover which types of subject lines work best for your specific audience.

Let’s get started.

General guidelines for effective email subject lines

Writing subject lines that inspire people to open and read your emails is both an art and a science.

To get your subscribers to open, read, and click on the links in your email messages, thoughtfully craft the subject line of every message you send.

Your subject line is like the headline of a piece of online content — you get one shot to encourage your recipient to keep reading.

If you’re just getting started (or you’re not sure where to begin), here are some guiding principles for crafting compelling subject lines.

Your email subject lines should: (more…)

5 Ways to Dramatically Improve Your Facebook Engagement

5 Ways to Dramatically Improve Your Facebook Engagement

About to abandon Facebook marketing?

Given up hope of ever reaching your target audience?

I know how you feel!

Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed.

Not long ago, writing a Facebook post & asking for a LIKE, share or comment was all it took to maintain an active business page.

Today it takes far more than that. To capture your audience’s attention, you have to get creative.

The good news? It’s not that hard!!

You can beat Facebook’s algorithm changes & position your page for optimum exposure.

Below are 5 ways to dazzle & delight your fans — and keep them engaged & coming back for more!

5 Ways to Dramatically Improve Your Facebook Engagement

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How to Share Private Posts with User Groups in WordPress

How to Share Private Posts with User Groups in WordPress

Share Private Posts with User Groups in WordPress

WordPress allows you to create private posts and even password protected posts.

The problem with private posts is that you need to have editor level permissions to see this post. But what if you wanted to share post with only a specific group of people such as family members or work team? In this article, we will show you how to share posts with users groups in WordPress.

First thing you need to do is install and activate the WP JV Post Reading Groups. Upon activation go to Settings » Reading to create reading groups. (more…)

5 Tips to Creating Stellar Evergreen Content that Lasts

5 Tips to Creating Stellar Evergreen Content that Lasts

5 Tips to Creating Stellar Evergreen Content

Want to know the secret of receiving a constant stream of organic traffic to your site? It’s called Evergreen content. I get asked about it all the time, so I decided to share some tips on how you can create stellar evergreen content that lasts.

Before I start, I want to mention that developing evergreen content takes considerable time and creativity – so don’t get the impression that this is a get-rich-quick scheme. Your pursuit of evergreen content will require patience and effort.

What is Evergreen Content?

(more…)

LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14

LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14

Career-focused social network LinkedIn is revamping the Groups experience to improve quality of conversation and is also launching a standalone iOS app for the feature.

Launched in 2004, LinkedIn Groups was among the first features of the career-focused social network, intended to create connections and discussion among professionals with common interests. Now, with a roster of more than two million Groups, the company has decided it’s time to revamp the experience. (more…)