Plan Your Day – Be Productive – Get Out of the Overwhelm
Here's a great tool that I use…
Asana helps you tackle your work day and make it productive. Here are our tips to plan your day so you can start strong and finish your day ready for what’s next.
Follow along with the steps outlined in the video:
1. Visualize your day’s work in My Tasks Create new tasks for any other work that you need to get done. Use Today, Upcoming, and Later to prioritize.
2. Forward emails to Asana to start actioning them Send emails to [email protected] and they’ll be sent to your My Tasks list. CC any teammates you want as followers on the task. Change the email subject line to whatever you want the task to be named in Asana.
3. Focus on Today’s tasks by using full screen mode Add comments, attach files, or update the custom fields as needed. And when you’re done, complete the task!
4. Use Inbox to get caught up on the work you’re following Without leaving Inbox, you can respond to comments and status updates so everyone can keep work moving forward.
5. If you have meetings, create an agenda project for each one You can create your own or use a template. That way, you can have a clear agenda, link to relevant work, take notes, and quickly create tasks to capture action items. If it’s a recurring meeting, use the same project and update it.
6. Star projects you use often If you have projects you own or work in a lot, click the star next to the project name to favorite it. Favorites are quickly accessible in your sidebar and on your mobile device.
7. Use our mobile app If your commute home or to the office permits…you can use our mobile apps to stay up to date on any notifications so you don’t miss anything.
A webinar is a web-based seminar. It’s essentially the business-based equivalent of Facetiming with your grandma. (Only you won’t have to spend the first 30 minutes hearing about her growing list of ailments.)
With a webinar, you can hold digital presentations and conferences with clients, new employees, or customers.
It may not sound like the most interesting way to spend your time, but the beauty of the webinar is that it eliminates having to gather everyone in one room, while still allowing people to experience face-to-face communication in real time.
Another perk: While the meeting is in progress, all the participants can look at the same documents on their computers. No one can say, “I didn’t get that memo!” when the memo is shared right in front of them.
If you’d like to hold a webinar, abide by these tips:
Keep it short.
40 minutes is the maximum time anyone wants to stare at a screen. Even quicker is better.
Engage with your audience. Don’t lecture like your least favorite college professor.
As a small business owner, sometimes all you have is your word.
But if your words have a ton of grammatical errors, you haven’t got much. If you’re using “it’s” when you should be using “its,” your old English teacher isn’t the only one who’ll be cringing. Avoid making embarrassing mistakes with this quick guide:
When to use a Semicolon
Semicolons are generally used to separate two clauses that could act as individual sentences and are closely related to each other.
Example: They moved the deadline to today; I have a lot of work to do.
Another common reason to use a semicolon is when separating items in lists that already have commas.
Example: New York, NY; Los Angeles, CA; Austin, TX; Chicago, IL
“It's vs. “Its”
This one’s easy to get wrong, since an apostrophe is generally used to indicate possession. However, when it comes to “it’s” and “its,” that isn’t the case. To show possession, you use “its.”
Example: The fruit is in its own container.
An apostrophe is only used when it can be replaced by “it is”
Example: It’s really cold out.
To avoid accidentally offending clients, it’s important to know how to properly capitalize job titles. The general rule of thumb is when it comes before the name, it’s (it is) considered a job title and is capitalized. If it comes after the name, it’s considered an identifier and is lowercase.
Example: Vice President of Sales John Smith & John Smith, vice president of sales
The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle.
Your logo is the visual representation of your brand—and everything it stands for. At a glance, it should reflect your brand’s personality and promise. Ideally, it will be memorable and stand out from the crowd. Consider iconic logos such as the Nike swoosh, Apple Computer's simple apple or Target’s red bullseye. What comes to mind when you think of each one?
If you are in the process of starting a small business, you may not have the resources to hire a designer to develop your logo. This guide was developed to help small business owners with no design experience understand how to create a logo. You’ll learn about the processes necessary to transfer your ideas onto paper, find out how to spot flaws in your concept and enable your primary idea to grow until it reaches a satisfying level of quality.
Although this may be new ground, you’ll probably learn a lot and enjoy the experience. So, let’s start from the beginning.
What is a logo?
A logo works much like your name. When you were born, your parents gave you a name that, over time, you infused with personality. Now, when people hear your name, they immediately think of you. And when people talk about you, your name evokes certain emotions and characteristics.
Whenever the name comes up, people immediately think “that funny party guy who has a deep voice” or “that blonde girl who has a quirky laugh and always dresses well.”
In the same vein, a logo is a symbolic representation of your brand identity. It carries vital information about who you are and what you do and causes people to feel a certain emotion. For example, BMW is associated with precision, quality vehicles and prestige, as many company executives drive their sedans. Nike is associated with high-level sports performance and durable shoes.
Why are logos important?
Logos give businesses an identity, but you need to understand why that is so important. The branding process has many different stages and elements. The design and proper usage of your logo are a big part of it.
Your job is to make sure people connect the dots and recognize your brand the second they see the logo. If that works, your marketing efforts will be much more effective. The fact is, most people build an emotional connection to the brands they’ve had positive experiences with, based on their history and personality.
When targeted consumers see your logo, they need to instantly recognize it and connect it with your brand values. Why is this important? Because approximately 65 percent of consumers said shared values attract them to a brand and to the specific products or services you offer. They also revealed that shared values help make your brand more memorable. The very next time they think about something related to your niche, your brand name and logo should be the first images that pop into their minds.
Your audience should be able to differentiate your logo from a series of different brand logos on a shelf and choose your product based on the fact that they associate it with quality, cost-effectiveness or any other characteristic that you want to be known for.
Principles of an effective logo
For you to successfully create a logo, there are some principles you need to be aware of. As a beginner in the world of logo design, you’ll need to train your mind so that it can adopt a creative thinking process that will enable you to come up with unique designs. You should be able to do this if you understand the following principles:
Simplicity is the key
Designers constantly overdo it when it comes to logos. But the most popular logos are striking in their simplicity. Nike and Apple are great examples: everyone on the planet recognizes these logos and their mottos. Obviously, there’s a thin line between overdoing and underdoing it, and this might be your biggest challenge when designing a logo.
It needs to be unique
In a sea of companies, the last thing you need is a generic logo design that looks like everyone else’s. Sure, there are some popular design features for any niche, but you need something with a unique style—features that people relate to your brand specifically.
It needs to be recognizable
You need to get inside the mind of your target audience, find out what they like and desire, and develop your design accordingly. The logo should stand out and be easy to recognize, even from a distance. Obviously, a lot of research needs to be done here but it will be worth your while.
The evolution of the Apple logotype supports well the principle stated in this part.
Flexibility is very important
The logo should be recognizable regardless of size or the medium it is represented in. It needs to work both in color and black and white, on billboards and business cards, in a corner of a web page viewed from a smartphone, and on keychains and mugs. Logos that are overly complex don’t translate well into smaller formats.
It needs mirror a business’ personality
It’s possible to come up with a great logo that just lacks the right spirit. An excellent example would be to use playful colors and a cartoonish font when creating a logo for a serious law firm—that’s a big no-no. However, there are many different mistakes you can make in this process that is not as obvious, which is why it’s quite important for you to clearly define your business.
5 Tips to Creating Stellar Evergreen Content that Lasts
Want to know the secret of receiving a constant stream of organic traffic to your site? It’s called Evergreen content. I get asked about it all the time, so I decided to share some tips on how you can create stellar evergreen content that lasts.
Before I start, I want to mention that developing evergreen content takes considerable time and creativity – so don’t get the impression that this is a get-rich-quick scheme. Your pursuit of evergreen content will require patience and effort.
What is Evergreen Content?
Evergreen content basically means well-written content about topics that do not go out of date—or at least, not easily.
Evergreen content is valuable for a number of reasons and is a worthy investment for companies of all sizes.
It increase your brand’s authority and provides your website with a solid foundation of quality content that’s both sustainable and SEO-friendly. And unlike blog posts about recent news stories or industry trends, evergreen content theoretically never goes bad.
In content marketing terms, it’s the kind of content that drives traffic for years and continues to be something people search for. While it might not cause an initial spike in traffic, it increases traffic steadily through organic search.
5 Tips for Creating High Returning Evergreen Content
While very few people are going to argue against the value of evergreen content, an even smaller percentage understands how to create high quality and high returning evergreen content that justifies the upfront investment of time and money.
If you want to craft stellar evergreen content that’s effective, keep the following tips in mind.
Choose the Right Format
When it comes to evergreen content, the hardest thing is to hone in on the right format. There are a number of different types of evergreen content, and your goals will dictate which is the most appropriate for you.
Here are the most popular types:
How-to posts. Presently speaking, how-to posts are the most popular form of evergreen content. In fact, this article is a “how-to” post. The information provided in this article is actionable and will hold its value for years to come. How-to posts are extremely versatile and can be used in a variety of ways.
Lists. If you look at social media, you’ll notice that some of the most shared posts are those involving lists. For example 50 blog post ideas that you can write about today. People enjoy these posts because they’re relatable. Marketers enjoy them because the content remains relevant without needing to be touched for years.
Quizzes. You can file quizzes under the heading of “interactive evergreen content.” Much like lists, people love quizzes because they’re engaging and personalized. Brands often use quizzes to help potential customers make buying decisions. For example, a car dealer may have a quiz that helps buyers discover which vehicle fits their needs best.
Annual posts. We’re approaching the end of 2015 and the beginning of 2016, and therefore, the content marketing industry is about to go crazy with “annual posts.” An example title of an annual post would be, “Best of the Best WordPress tutorials of 2014 at WPBeginner”. Each year, we release another installment of the same article to create an ongoing series that readers anticipate.
There are probably a dozen different types of evergreen content, but these are four of the most common.
Depending on what you’re trying to accomplish through your content strategy, one type might be more valuable to you.
Long-Form Trumps Short-Form
In an internet landscape where short social media posts are the norm, evergreen content stands out as different.
The articles are typically longer, and there’s a good reason for this.
More words allow you to elaborate on the subject, incorporate more natural keywords, and establish your content as the go-to resource on the subject you’re discussing.
It’s imperative that you don’t compromise quality for length, though.
Using superfluous language just for the sake of extending the length of an article does no good. When you’re creating something that’s meant to last, there are no cheap words.
High quality, long-form content should be your goal when creating evergreen content.
Write in Layman’s Terms
Evergreen content is usually designed to reach your customers.
If you’re writing for your industry peers, you’re probably doing something wrong.
Use layman’s terms, concrete examples, and relatable subjects. If you want to write dense content on advanced topics, create a whitepaper that can be shared between businesses.
THEY MAY NOT COMMAND A ROOM OR BE CLASSICALLY CHARISMATIC, BUT INTROVERTS HAVE MANY TRAITS THAT MAKE THEM EXCEL IN LEADERSHIP ROLES.
The classic image of a great leader is someone full of charisma and exuberant energy, who can convince anyone to follow their ideas. But these outgoing types aren’t the only ones who exhibit great leadership capabilities. Introverts, although lacking in outward charisma, may even make better leaders, says Laurie Helgoe, author of Introvert Power. Some of the natural characteristics of introverts can be used to channel the energy of employees, producing some powerful results. Helgoe says introverts have some significant leadership strengths that shouldn’t be overlooked: TRAIT #1: LISTENING SKILLS Introverts have a great receptive capacity. “We often think of leaders as putting out, having brilliant speeches and rallying, but that receptive capacity (of introverts) to receive, listen, take into account varying points of view, is very undervalued,” says Helgoe. Because introverts don’t need to be the center of attention, they often enjoy hearing input from others before making a decision.
TRAIT #2: DEEP THINKING
Introverts tend to spend a lot of time alone reflecting. Pulling away into a private office to think things over is a common introvert trait and can be a leadership advantage, as this long-range thinking can help others feel more confident in their leader's ability to pull off a plan. The one danger to this is that introverts may not naturally want to communicate thoughts and ideas that aren’t fully developed. “An introvert likes to work things out in their head so there could be some introverts who like to hoard that process and not share it,” says Helgoe.
TRAIT #3: A CALMING PRESENCE
Because introverts work best with lower stimulation, an introvert-led environment tends to be a calm one. The low-key personality of introvert leaders provides reassurance to those under them, especially during times of crises.
TRAIT #4: PREPAREDNESS
Introverts tend to be better prepared than extroverts, says Helgoe. This comes from a preference for working things out solo. “An introvert is going to come in having reflected and having done their homework,” says Helgoe. Just “winging it” isn’t in their capabilities. By Lisa Evans