Plan Your Day – Be Productive – Get Out of the Overwhelm

Plan Your Day – Be Productive – Get Out of the Overwhelm

Here's a great tool that I use…

Asana helps you tackle your work day and make it productive. Here are our tips to plan your day so you can start strong and finish your day ready for what’s next.

Follow along with the steps outlined in the video:

1. Visualize your day’s work in My Tasks Create new tasks for any other work that you need to get done. Use Today, Upcoming, and Later to prioritize.

2. Forward emails to Asana to start actioning them Send emails to [email protected] and they’ll be sent to your My Tasks list. CC any teammates you want as followers on the task. Change the email subject line to whatever you want the task to be named in Asana.

3. Focus on Today’s tasks by using full screen mode Add comments, attach files, or update the custom fields as needed. And when you’re done, complete the task!

4. Use Inbox to get caught up on the work you’re following Without leaving Inbox, you can respond to comments and status updates so everyone can keep work moving forward.

5. If you have meetings, create an agenda project for each one You can create your own or use a template. That way, you can have a clear agenda, link to relevant work, take notes, and quickly create tasks to capture action items. If it’s a recurring meeting, use the same project and update it.

6. Star projects you use often If you have projects you own or work in a lot, click the star next to the project name to favorite it. Favorites are quickly accessible in your sidebar and on your mobile device.

7. Use our mobile app If your commute home or to the office permits…you can use our mobile apps to stay up to date on any notifications so you don’t miss anything.

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How To Make a Logo

How To Make a Logo
An Introduction

The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle.

Your logo is the visual representation of your brand—and everything it stands for. At a glance, it should reflect your brand’s personality and promise. Ideally, it will be memorable and stand out from the crowd. Consider iconic logos such as the Nike swoosh, Apple Computer's simple apple or Target’s red bullseye. What comes to mind when you think of each one?

If you are in the process of starting a small business, you may not have the resources to hire a designer to develop your logo. This guide was developed to help small business owners with no design experience understand how to create a logo. You’ll learn about the processes necessary to transfer your ideas onto paper, find out how to spot flaws in your concept and enable your primary idea to grow until it reaches a satisfying level of quality.

Although this may be new ground, you’ll probably learn a lot and enjoy the experience. So, let’s start from the beginning.

What is a logo?

A logo works much like your name. When you were born, your parents gave you a name that, over time, you infused with personality. Now, when people hear your name, they immediately think of you. And when people talk about you, your name evokes certain emotions and characteristics.

Whenever the name comes up, people immediately think “that funny party guy who has a deep voice” or “that blonde girl who has a quirky laugh and always dresses well.”

In the same vein, a logo is a symbolic representation of your brand identity. It carries vital information about who you are and what you do and causes people to feel a certain emotion. For example, BMW is associated with precision, quality vehicles and prestige, as many company executives drive their sedans. Nike is associated with high-level sports performance and durable shoes.

Why are logos important?

Logos give businesses an identity, but you need to understand why that is so important. The branding process has many different stages and elements. The design and proper usage of your logo are a big part of it.

Your job is to make sure people connect the dots and recognize your brand the second they see the logo. If that works, your marketing efforts will be much more effective. The fact is, most people build an emotional connection to the brands they’ve had positive experiences with, based on their history and personality.

When targeted consumers see your logo, they need to instantly recognize it and connect it with your brand values. Why is this important? Because approximately 65 percent of consumers said shared values attract them to a brand and to the specific products or services you offer. They also revealed that shared values help make your brand more memorable. The very next time they think about something related to your niche, your brand name and logo should be the first images that pop into their minds.

Your audience should be able to differentiate your logo from a series of different brand logos on a shelf and choose your product based on the fact that they associate it with quality, cost-effectiveness or any other characteristic that you want to be known for.

Principles of an effective logo

For you to successfully create a logo, there are some principles you need to be aware of. As a beginner in the world of logo design, you’ll need to train your mind so that it can adopt a creative thinking process that will enable you to come up with unique designs. You should be able to do this if you understand the following principles:

Simplicity is the key

Designers constantly overdo it when it comes to logos. But the most popular logos are striking in their simplicity. Nike and Apple are great examples: everyone on the planet recognizes these logos and their mottos. Obviously, there’s a thin line between overdoing and underdoing it, and this might be your biggest challenge when designing a logo.

It needs to be unique

In a sea of companies, the last thing you need is a generic logo design that looks like everyone else’s. Sure, there are some popular design features for any niche, but you need something with a unique style—features that people relate to your brand specifically.

It needs to be recognizable

You need to get inside the mind of your target audience, find out what they like and desire, and develop your design accordingly. The logo should stand out and be easy to recognize, even from a distance. Obviously, a lot of research needs to be done here but it will be worth your while.

The evolution of the Apple logotype supports well the principle stated in this part.

Flexibility is very important

The logo should be recognizable regardless of size or the medium it is represented in. It needs to work both in color and black and white, on billboards and business cards, in a corner of a web page viewed from a smartphone, and on keychains and mugs. Logos that are overly complex don’t translate well into smaller formats.

It needs mirror a business’ personality

It’s possible to come up with a great logo that just lacks the right spirit. An excellent example would be to use playful colors and a cartoonish font when creating a logo for a serious law firm—that’s a big no-no. However, there are many different mistakes you can make in this process that is not as obvious, which is why it’s quite important for you to clearly define your business.

Different types of logos…

Read the full article by


Traits of Introverts That Make Them Great Leaders

Traits of Introverts That Make Them Great Leaders



The classic image of a great leader is someone full of charisma and exuberant energy, who can convince anyone to follow their ideas. But these outgoing types aren’t the only ones who exhibit great leadership capabilities.Leaders Introverts, although lacking in outward charisma, may even make better leaders, says Laurie Helgoe, author of Introvert Power. Some of the natural characteristics of introverts can be used to channel the energy of employees, producing some powerful results. Helgoe says introverts have some significant leadership strengths that shouldn’t be overlooked: TRAIT #1: LISTENING SKILLS Introverts have a great receptive capacity. “We often think of leaders as putting out, having brilliant speeches and rallying, but that receptive capacity (of introverts) to receive, listen, take into account varying points of view, is very undervalued,” says Helgoe. Because introverts don’t need to be the center of attention, they often enjoy hearing input from others before making a decision.


Introverts tend to spend a lot of time alone reflecting. Pulling away into a private office to think things over is a common introvert trait and can be a leadership advantage, as this long-range thinking can help others feel more confident in their leader's ability to pull off a plan. The one danger to this is that introverts may not naturally want to communicate thoughts and ideas that aren’t fully developed. “An introvert likes to work things out in their head so there could be some introverts who like to hoard that process and not share it,” says Helgoe.


Because introverts work best with lower stimulation, an introvert-led environment tends to be a calm one. The low-key personality of introvert leaders provides reassurance to those under them, especially during times of crises.


Introverts tend to be better prepared than extroverts, says Helgoe. This comes from a preference for working things out solo. “An introvert is going to come in having reflected and having done their homework,” says Helgoe. Just “winging it” isn’t in their capabilities. By Lisa Evans


A Must for Curated Content

A Must for Curated Content

Here's a very cool tool to bookmark your curated content with very simple drag-and-drop functionality.

Works for both MAC and Windows users…  Give is a try and let me know how it works for you!

Special for March 17 to 23rd

Yes, 20% Discount for All Services That Are Purchased This Week


We have many packages available from basic checkups and websites to full blown strategy packages.

Just like & comment this post and schedule your consultation *now* Consultation:

Message or email me if you have any questions.

*discount week March 17 – 23, 2014
** new purchases / contracts only

Facebook Pages Update

Facebook Pages Update

Here's a *great* quick little article about the *new* (yes, again) update that Facebook is rolling out for Fan/Business Pages.


Facebook just announced that Pages are about to get a whole new look. Mostly, the changes make Pages now appear in the same design as our personal profiles.

Here’s what to expect:

* Your Page wall posts will now be displayed in one single column (phew, good news here – this is much easier to read and follow. However, we won’t be able to feature content, such as images, in that nice double-wide view).

* The row of four tab thumbnails at the top are going away – ugh. There’s been some confusion about this at first. App tabs appear under a “More” tab (just like Profiles) + the app thumbnails also appear on the left column a little further down.

* Details about your business (aka the About section) + photos and videos will appear in a narrower left column.

NOTE: You may need to make adjustments to your Page Cover Image, as the name and category appear right on the image in white text and your profile picture will sit a bit higher in the new design. The actual dimensions remain the same, which are 851px by 315px.

Want to learn more about Facebook Marketing — then check out Mari's Facebook Marketing Masterclass – KICKS OFF MARCH 17th!

By: Mari's Top Social Media Picks – March 14, 2014