How to Create Facebook Video Ads: A Step by Step Guide

How to Create Facebook Video Ads: A Step by Step Guide

ak-facebook-video-ads-guide-480Interested in creating Facebook video ads?

Looking for an easy-to-follow guide?

Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.

In this article you’ll discover how to design and record your own Facebook video ads.

Why Create Facebook Video Ads?

According to data from comScore, 64% of consumers are more likely to buy products after watching videos about them.

You can use the power of video ads to get more leads and sales for your business.

Here are some ways to use video ads:

  • Introduce your brand. This can be the type of video you would normally have on your home page, in which you share your company mission and story.
  • Give value upfront. Use a how-to or tutorial video as an ad. Or simply share great content and get people to click through to your website.
  • Build your email list. Create a quick video introducing your free ebook or upcoming webinar.
  • Share testimonials. If your customers record a video testimonial for you, ask them if you can use it in a video ad. This is a great way to retarget people who have visited your sales page.

For these videos, use animated text and images, a recording of yourself (or other people) or a combination of both. All of these options can work well, depending on your business and the goals for your campaign.

This article focuses on how to create your own video ad, with the goal of building your email list. Here’s an example of what this video ad might look like in a fan’s Facebook news feed. 

The goal of this video ad is to entice people to sign up for a free report, which is similar to the strategy that this article focuses on.

Here’s how to get started creating your own Facebook video ads.

#1: Set Up the Equipment

You don’t need a lot of fancy equipment to create a great-looking video. The most important thing is to be authentic and relatable in your video.

For the background, you can use a white wall or backdrop, or a nicely decorated room in your house, as long as it doesn’t distract too much. The example below uses a brick wall backdrop.

You can use your smartphone to record the video. If your phone isn’t older than three years, you probably have some great HD video recording options. If you want to turn the quality up a notch (and have the money to invest), the Logitech C930e webcam is a great alternative.

Good audio quality is essential for a great video. Consider using a Blue Yeti or Rode Podcaster USB mic.

Lighting is also important; however, you don’t need professional lighting equipment.

Simply use lamps from your living room or home office to light the area.

Or record your video in a room where steady sunlight is coming through the windows.

Avoid direct sunlight though, as this can overexpose your video and result in unwanted shadow effects.

#2: Practice the Script

Next, you need to practice your script. If you haven’t created one yet, follow the five steps to create the perfect script: grab attention, build interest, cultivate desire, create persuasion and end with a strong call to action.

Here’s a basic script example:

  • Struggling to eat healthily?
  • There’s a new method that makes it easy.
  • This free guide shows you exactly how.
  • 79,894 people have already tried it.
  • Click Download to get your free recipes.

This script is a great starting point for a talking-head video ad, but you’ll likely feel like a robot when you say these words on camera. To make it flow better, say the script out loud a few times, and add some words that make it feel more natural to you. Also, consider introducing yourself to add a personal touch, especially if you’re targeting a new audience.

After some tweaking, the basic script above looks like this:

  • Hi, do you ever struggle with eating healthy?
  • My name is …. and I’m the founder of ….
  • I’ve created a new method that makes eating healthy very easy, and I’m offering a free guide that shows you exactly how.
  • 79,894 people have already tried it, so make sure you don’t miss out.
  • Just click the Download button in this post to get instant access to your free recipes.

A simple video script like this will likely result in a video between 30 and 60 seconds long. If you’re targeting the right audience with the right message, that’s usually long enough.

Practice and planning make the video creation process less intimidating.

Especially if you’re not used to being on camera, prepare your script in advance.

#3: Record the Video

When you’re done fine-tuning your script, it’s time to hit the Record button. And yes, this is often the hardest part of the process.

Gideon Shalwick, who knows the ins and outs of online video content marketing, shares his best video recording tips:

  • Record each sentence separately. You can easily edit everything in your software later, and it’s much easier to get one line right at a time, rather than five.
  • Dont try to make it perfect. It’s okay if you stumble over a word, or have other imperfections in your videos. One of Gideon’s most popular videos is one that has a silly mistake in it. People relate more to imperfection than to perfection.
  • Talk into the camera as though youre in love with the person on the other side. This is a great antidote to the anxiety you feel when you record your first video. Even though this approach can feel odd in the beginning, it can give your video a fun and spontaneous energy.

Remember that it’s normal to cringe at your first videos. The more you do them, the more natural the process will become. It’s a matter of practice.

#4: Edit the Video

In the editing phase, there are some additional strategies you can use to create a more branded look and increase engagement.

To edit the video on a Mac, try software such as ScreenFlow or iMovie. For Windows, consider Movie Maker or Camtasia (also available for Mac).

One way to create a branded look is to add a lower third (a graphic overlay placed in the lower part of the screen) in the introduction.

You can do this with an animated clip, or add your logo and some text on the screen in the part where you introduce yourself.

To keep viewers’ attention and increase engagement, consider changing the screen periodically.

You can do this by zooming in or out, using different recording angles or switching to a screen with text and images.

For example, for the call to action, include a preview of which button viewers need to click when the video ends.

Visually explaining what action you want people to take can make a big difference in your click-through rate.

Finally, use music to create the right energy. Of course, make sure that you have the right to use it for commercial purposes. Also, keep the volume fairly low so that the music enhances your video rather than distracts from it.

#5: Create a Thumbnail

On Facebook, video ads often start playing automatically with the sound off, but this isn’t always the case.

Depending on the user’s personal settings, Internet connection or your bidding type, people might have to click on the video first for it to start playing.

Your video thumbnail is a great way to grab viewers’ attention. Facebook will automatically suggest stills from your video to use, but you can also upload a thumbnail yourself.

Consider taking a separate picture during your recording session, or use one of the video stills and add text to it. You can use a tool like Canva to upload images and add text and other decorations.

 
  1. Remember how the purpose of the first line was to grab attention?
  2. Use that same line for your thumbnail as well.
  3. That way people will be able to identify with your message immediately.

Conclusion

Now all you have to do is upload your video to Facebook, and start running it as an ad.

Remember that you can use video ads in lots of different ways, and being featured in your video isn’t required to create an effective video ad. You can get started with a short script and basic gear and improve as you go. And don’t forget that people relate more to authenticity than to perfection.

 

By Anja Kicken

How to Create Facebook Video Ads: A Step by Step Guide

5 Ways to Dramatically Improve Your Facebook Engagement

5 Ways to Dramatically Improve Your Facebook Engagement

About to abandon Facebook marketing?

 

Given up hope of ever reaching your target audience?

I know how you feel!

Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed.

Not long ago, writing a Facebook post & asking for a LIKE, share or comment was all it took to maintain an active business page.

 

Today it takes far more than that. To capture your audience’s attention, you have to get creative.

The good news? It’s not that hard!!

You can beat Facebook’s algorithm changes & position your page for optimum exposure.

Below are 5 ways to dazzle & delight your fans — and keep them engaged & coming back for more!

5 Ways to Dramatically Improve Your Facebook Engagement

1. Ask Thought-Provoking Questions

boost-facebook-engagement-questionsTo gain audience attention & get them interacting with your page, you need to give people something to talk about.

While your goal is to provide an entertaining space, it’s also to make your audience think & want to respond.

Ask your audience questions about current events or important changes within your industry.

>> Click to Tweet <<

This creates a more intimate relationship between you & your audience. It also offers valuable insight into what matters most to your fans.

As Robert Half, founder & president of Robert Half International, once said:

Asking the right questions takes as much skill as giving the right answers.

And if you need help brainstorming ideas for good questions, try the “Questions” category in Post Planner’s awesome Status Ideas Engine.

2. Post Timely Content

boost-facebook-engagement-clockThere are 3 reasons to stay on top of current events in your industry & then share that information on a consistent basis.

  1. Sharing a hot news story capitalizes on the conversations happening right now in your field or niche

And just like a water cooler, Facebook acts as a virtual way for your fans to discuss their thoughts with others.

This translates into relevance — and a relevant Facebook page is more likely to show up organically in the news feed.

  1. Sharing trending or hot topics, lets you add context around the content

Adding your thoughts around a particular topic is a great way to establish expertise.

Here’s an example of using timely content in an effective way. The folks at National Geographic share mind-blowing photos from firefighters on the front lines of wildfires raging around the world.

The images provide an intimate look at the life of a firefighter, putting fans in the middle of the action.

And lastly:

  1. When you post timely content your fans find interesting, they’re more inclined to share

>> Click to Tweet <<

Sharing, just like commenting or Liking a post, can increase your reach & page engagement.

3. Make Your Content Ridiculously Valuable

The single most effective way to build loyalty & trust is to share a ridiculous amount of valuable information!

This is content that you freely share with a no-strings-attached policy.

Make use of your skills & experience by giving away a series of useful tips. Whether it’s a video tutorial or a simple how-to, share what you know & share it often.

While it’s important to create a fun atmosphere, it’s also critical that you provide value.

Take past newsletters, emails & other marketing collateral & turn them into quick tips. Whether it’s information that saves your audience money, helps them make money or win in a negotiation, keep them tuned in & coming back for more.

4. Make Use of Visual Content

boost-facebook-engagement-eyeIf Facebook, Pinterest & Instagram have proven anything, it’s the power of visual content.

Don’t miss the opportunity to light up the news feed & increase engagement through eye-catching images.

Whether it’s a quote from your latest blog post or a hot tip, pair that text with a beautiful graphic. Fans casually scrolling through their news feed will be drawn to your image & will be more likely to engage with your page.

Are you out at an event or enjoying one of your favorite spots in the community? Capture that image & share it!

Give a behind-the-scenes look into your business or an insider perspective on what makes your business tick. And don’t forget to brand it. Use a similar look & feel across all your graphics to create brand awareness & easy recognition.

Constant Contact uses templates across all their social networks that create a streamlined look. No matter where you connect with them, their content is completely recognizable.

facebook constant contact

And if you need more ideas for how to post awesome photos, you can always dive into Post Planner’s Viral Photos tool. 😉

5. Create a Strategy, System & Schedule

You can’t build engagement without one key ingredient: consistency!

>> Click to Tweet <<

Create a Facebook strategy that includes a posting calendar.

This lets you plan ahead, rather than hopping on at the last minute desperately looking for content to share.

And don’t forget to schedule your posts to publish regularly throughout the week.

Post Planner makes it easier than ever to stay consistent & change up the content you’re sharing — helping you keep it fresh & interesting.

By: Rebekah Radice

https://www.postplanner.com/ways-to-dramatically-improve-facebook-engagement-today/

LinkedIn Is Making All LinkedIn Groups Private

LinkedIn Is Making All LinkedIn Groups Private

Career-focused social network LinkedIn is revamping the Groups experience to improve the quality of conversation and is also launching a standalone iOS app for the feature.

Launched in 2004, LinkedIn Groups was among the first features of the career-focused social network, intended to create connections and discussion among professionals with common interests. Now, with a roster of more than two million Groups, the company has decided it’s time to revamp the experience.

linkedinOn Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations.

The changes, reported first by Venture Beat, are aimed at improving the quality of conversation within a feature that many complain is often filled with spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback from thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership.

The biggest change — the one that LinkedIn believes will make a qualitative difference — is that all Groups are being made private; only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate.

“Our data has shown that open groups have historically attracted a larger percentage of low-quality conversations,” LinkedIn wrote in a post in its help center. “Members-only groups have created significantly more participation and conversations than others (up to five times more), indicating that members feel more confident contributing in these types of groups.”

For Group owners, the change means they will have to decide whether to make their Group a Standard or Unlisted Group, the only two classifications that will remain after next week. The main difference between the two is control and visibility. Unlisted Groups are… unlisted. They won’t appear in the LinkedIn directory of Groups, Group badges won’t display on members’ profiles, and only owners and managers can invite and approve new members. In Standard Groups, members can invite first-degree LinkedIn connections to join and can also approve requests to join from such connections.

That change has caused some controversy among Group moderators, many of whom want to maintain full control of membership in Groups that aren’t cloaked in secrecy. If you are interested in the issue, there’s a robust conversation about it going on in the LinkedIn Group Moderator Community (membership required).

Among other changes to Groups:

  • Better Content Filtering: LinkedIn says it has improved its filters to strip out spammy and low-quality content. It has removed the Promotions tab, which currently collects such posts, in favor of sending posts flagged as promotional to a moderation queue. Posts about jobs will be automatically moved from the main conversation feed to a Jobs tab.
  • Moderation: To improve timeliness and continuity of discussions, conversations and comments will go live immediately after a member posts. Group managers and moderators will be able to remove off-topic content and place problem members in a moderation penalty box.
  • Images And Mentions In Conversations: People starting a new conversation will be able to upload a photo. Members will be able to @mention other members when starting a conversation or when commenting within one.
  • Cutting Out Subgroups: All subgroups will be converted to independent Groups. From LinkedIn: “We recognize that subgroups were important to the organization of some of our larger groups. However, for the majority of our members, the experience was confusing.”

By Martin Beck

Top 15 Social Media Marketing Tools

Top 15 Social Media Marketing Tools

Tools For Multiple Platforms…

The Top 15 Social Media Marketing Tools are still of Value (even as time goes on!) Although many of the tools we covered last year are still great choices and are still highly recommended, there are a variety of other options with great features and benefits. Hootsuite, Buffer, AgoraPulse and Crowdbooster are still favorites this year. However, there are several others that deserve some attention.

Post scheduling has grown in importance over the past year, and more users are focusing now on where their traffic comes from and how to increase it. They are also shifting toward a one-on-one contact approach with clients and markets. Pinterest, Twitter and Google+ are growing, and simpler photo posts are trumping word-only posts in popularity.

Tools For Multiple Platforms…

1. Curalate

FacebookAlthough it may not seem like the best commentary on today’s society, we are moving more toward communication through pictures rather than words on social media. Curalate’s visual-focused platform is ideal when followers are mostly on Instagram, Pinterest and Tumblr. You can monitor conversations on specific topics, schedule posts, track fans, plan campaigns and simplify conversion.

Pros: The Like2Buy feature allows you to turn images into product listings with easy buying options for followers. You can also track who comments on your posts to engage them further.

Cons: Analytics are provided on your products themselves but not your pages or sites.

Reviews: Users like this tool’s instant Instagram revenue and how it minimizes the involvement of their staff or themselves with ecommerce.

Price: Pricing is variable depending on your needs, users and selected options. Request a free demo from Curalate here.

2. ViralTag

This program is great for planning scheduled posts at optimal times. If you want to maximize the amount of people who see your pins on Pinterest, you need to post them at the right times for your market. ViralTag makes that task a breeze. Edit images, find new content and make new posts quickly.

Pros: ViralTag works across multiple social media platforms with a focus on visual-based platforms. This program saves hours of time by making posts in specific time increments throughout the most optimal posting period. You can use it with Pinterest, Twitter, Facebook, LinkedIn and Tumblr.

Cons: There are no analytic features, and the program does not work with Instagram.

Reviews: People who rely mostly on Pinterest especially prefer this program.

Price: Plans start at $29 per month and climb up to $500 per month for access to all features, UGC rights and more social profiles. If you can’t afford their plans, ViralTag offers a 60 percent discount on the lowest plan if you write an honest review about them in your blog.

3. Sprout Social

This program mentioned last year deserves a repeat mention for emphasis. It shows your social media content, monitored keywords and social account reports in one convenient stream. Use it to schedule posts on LinkedIn, Google+, Twitter and Facebook. You can also send scheduled messages on a computer or with the mobile app. The discovery tool allows you to see who mentions you and who you interact with. A convenient cleanup feature eliminates silent accounts or accounts that do not follow you back on Twitter.

Pros: Sprout Social offers clean and well-organized reports, easy message management and a tool you can use to compare yourself to your competitors.

Cons: The discovery feature is only applicable for Twitter accounts.

Reviews: Users rate this as a good product for beginners and seasoned social media marketers. The program’s ease of use, reliability, centralization of accounts and pricing structure earn it high ratings.

Price: There is a three-tier system starting at $59 per month and ranging up to $500 per month. Each tier comes with a free trial period.

4. PostPlanner

This Facebook and Twitter program allows users to queue their posts and schedule a time for them to be posted. While there are plenty of apps out there for this purpose, this one makes the list because of its unique viral feature and its affordable price. The viral feature highlights photos and posts within your targeted industry and allows you to share them to fuel social engagement.

Pros: The program is easy to use and is powerful at building engagement because of its viral feature.

Cons: PostPlanner is limited to Facebook and Twitter.

Reviews: This is the perfect product for users who have limited time, want to spend less money and need to increase their social media presence.

Price: Pricing plans start between $5 and $7 per month depending on promotional offers.

Analytics

5. Sysomos

If search engines were combined with social media marketing analytics, this would be what the final product looked like. Sysomos collects conversations about your brand or product from forums, social media sites, blogs and reviews across the Internet. You can use the program’s tools to monitor the strengths and weaknesses of a brand.

Pros: This program eliminates the need to spend hours browsing search engine results, review sites and market-specific forums for chatter about your brand. You can use this information to determine what to feature more or less of with your future posts.

Cons: The pricing structure seems a bit mysterious and does not come in flat rates. If you rely on regional social media data, this program will disappoint you with its lack of regional information.

Reviews: People who want to know what is being said globally about their brand call this product a time-saving tool. However, those who want a wide range of social networking sites do not find this program as useful.

Price: You must contact Sysomos to discuss your individual needs for a specific price.

6. QuillEngage.com

This tool works with Google Analytics. If you find it tedious to sort the data from Google Analytics and do not have the time for it, this tool is your summary of only the most relevant details. Learn about the site’s decline, growth, traffic and previous data collection.

Pros: Convenient reports are gathered and sent directly to your email every week.

Cons: QuillEngage only works with Google Analytics.

Reviews: Users rave about having all of the most important information condensed into an easy-to-read report.

Price: Free for weekly and monthly website reporting on 1 GA View. Upgrade plans for additional website reporting, data analysis and customization options like selecting your KPI’s, adding a logo and color to the report and turning sections on and off.

Content Development And Management

7. Portent Content Idea Generator

Engaging content is just as important as a catchy title for your blog posts. If you have trouble coming up with ideas, this program will get you hooked and instantly become your best friend. Its content idea generator suggests topics that will attract attention.

Pros: The program generates multiple title suggestions in addition to content creation ideas. They range from witty and shocking to gripping and insightful.

Cons: Broader keywords may not yield the most useful results. Use targeted or specific keywords for best results.

Reviews: Bloggers and marketers who are responsible for generating content say this tool is addicting because of its helpfulness.

Price: This content idea generator is free to use without download on Portent’s main site.

8. KingSumo

Every good marketer knows the tediousness of testing blog headlines. KingSumo is a WordPress plugin allowing users to enter up to 10 possible headlines to simplify testing. When the blog is published, the tool rotates headlines and tests the performance of each one. It automatically displays the best one the most often.

Pros: SEO-friendly KingSumo provides detailed reports and automated features that eliminate maintenance work after initial posting. The company promises at least a 20 percent increase on visitors per month or you get your money back.

Cons: Pricing is too steep for some budgets, and the money-back guarantee is only for 60 days.

Reviews: This testing tool is great for users who rely on catchy blog titles for email marketing and sending newsletters with blog updates.

Price: Pricing is based on visitors per month. It starts at $99 for a lifetime membership for 50,000 visitors or $500 per month for 500,000 visitors. Contact the company for larger plans.

9. PhotoSync

PhotoSync is perfect for users who communicate mostly with photos. This app shares photos between a mobile device and a computer. Set the mobile device on the same WiFi network as the computer, use the sync feature and watch your photos appear on your computer instantly. You can share them to an editing or publishing app to publish from the computer or send them back to the mobile device to be uploaded.

Pros: This app is great for saving time on sharing a large number of photos.

Cons: The app only shares photos to the computer and in editing apps but does not share them across social medial platforms.

Reviews: Users who don’t want to lug their computer along to upload photos during the day speak highly of this app, and users who use mostly photos for their marketing find this tool a time-saving blessing.

Price: This app is $2.99 to download in the Apple AppStore or from Google Play.

10. GitHub

This is a great tool for users who want open source code for social media marketing purposes. It is full of source codes for everything from information about finding popular or unpopular social media topics to creative ways to interact with social media followers. There are codes for Pinterest, Facebook, Twitter and all other social media sites.

Pros: There are free codes or proposed ideas for nearly any creative social media interaction idea imaginable. If you don’t see the type of code you need but see an idea or partially developed idea, you can usually hire the programmer behind it to complete it for you.

Cons: There may not be codes for every idea, and some ideas may be out of some budgets for development.

Reviews: This is a great resource for people who think outside the box and have creative ideas for social media interaction.

Price: GitHub is free to use. You will only have to shell out money if you choose to hire a developer.

For Larger Businesses And Enterprises

11. Oracle SRM

For large enterprises, this social relationship management platform offers plenty of useful tools. As a product of the Involver and Virtue acquisition, this program features social data, a social network and cloud services.

Pros: Users can receive email alerts when the keywords they choose ahead of time are used in replies or shares on social media posts.

Cons: This platform is not ideal for small businesses or individuals.

Reviews: Oracle SRM is an ideal option for enterprises and some midsize businesses. Marketing specialists find this tool useful for scheduling posts, tracking success of posts and monitoring levels of engagement with masses of followers.

Price: Pricing plans start at about $4,000 per month. Expert consulting services are available, and entry level setup is offered for an additional fee.

12. Oktopost

This is the post management tool for B2B or B2C users. Its capability for managing accounts across the four primary B2B networks makes it one of the most powerful tools in its category for managing social engagements. The program lets users schedule posts and manage interactions on one convenient stream.

Pros: There is an advocacy board feature that connects trusted Oktopost content between users for sharing. Feedly integration also makes it easy to search and find the most engaging relevant topics.

Cons: More integration is required with social networks.

Reviews: This product is highly rated for ROI, post management and CRM integration for corporate and agency use.

Price: Basic plans start at $55 per month and increase past $450 for business plans with multiple users.

For Google+

13. Circloscope

If your top goals are increasing reach, managing engagements and pushing click-throughs on Google+, this tool is for you. It seamlessly makes all three tasks easy with features such as viewing people who liked one of your last 10 posts, people who comment on activities and more. Reach out to your biggest followers to promote future posts and click-throughs.

Pros: This program simplifies the task of identifying your strongest base of followers, keeps them engaged and helps you reach out to them on a personal level.

Cons: It only works with Google+.

Reviews: Overall, users like how this app simplifies the organization, identification and engagement of different circles.

Price: Circloscope is free to download from the Chrome Store.

For Contests

14. Woobox

Woobox is one of the greatest social media contest platforms out there. We use it for many of our clients and it makes putting these together a snap.

Pros: Contest software not reliant upon any specific social network, making it easy to run cross-platform promos.

Cons: Like most social contest software, there is little to no help when it comes to setting up your rules and regulations, so be prepared before you plan on launching a contest.

Reviews: Using the proven idea that more involvement from followers means more traffic and sales, Woobox is good for keeping a followers actively engaged and expanding a brand to more followers. Social media contests are just one of the things you can do with Woobox.

Price: There are free basic apps. For the full features, pricing starts at $30 per month for limited pages and participants and ranges up to $3,000 per month for unlimited pages and participants. There are discounts for paying membership fees annually instead of monthly.

For Twitter

15. ManageFlitter

Power Twitter marketers can use this program to monitor, maintain and grow their Twitter reach. If the majority of your social media marketing is focused on Twitter, this program makes organization and analytics a breeze. You can also use it to schedule tweets.

Pros: ManageFlitter features account cleanup to reduce accounts that do not follow back. The analytic tools and remote account management make it simple to track what is popular from anywhere.

Cons: The free and lowest-priced plans have limited engagement features and do not come with priority customer support.

Reviews: Users like this program for being an all-in-one analytic and management tool. There is no need to use multiple programs for different Twitter management tasks.

Price: Although there is a free plan with limited features, paid plans are affordable at $12 per month or $49 per month.

We hope you find these options helpful. If you have used any of these programs, we want to hear about your experiences and opinions in the comment below.

 

Facebook 360-degree Videos

Facebook 360-degree Videos

Starting today, Facebook 360-degree videos will begin rolling out in News Feed.

Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds. This is one reason video has been so successful on Facebook, and we’re excited to take it a step further with 360 video.

To create 360 videos, a special set of cameras is used to record all 360 degrees of a scene simultaneously. This means that when the video is playing on Facebook, you can choose what angle you want to see it from. On the web, you can do this by dragging around the video with your cursor, and on mobile devices, you do it by dragging with your finger — or even just by turning your device. You’ll be able to hold up your phone and the 360 video will follow you as you turn, looking around, to experience things from all over the world like never before.

 

www.facebook.com/Facebook360/videos

In the future, imagine watching 360 videos of a friend’s vacation to a small village in France or a festival in Brazil — you’ll be able to look around and experience it as if you were there. Along with updates from your friends and family, you will also be able to discover amazing new content on Facebook from media companies, organizations, and individual creators.

There are a number of publishers sharing new 360 videos on Facebook today, including Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and VICE. These videos help show the range of possibilities with this new medium. For example, Disney and Lucas film are debuting an exclusive 360 experience from its upcoming movie Star Wars: The Force Awakens, bringing fans inside the beloved Star Wars universe.

There’s also a whole world of video creators and storytellers who are at the cutting edge of exploring this medium, and over the coming days, they too will be able to upload their 360 videos to Facebook. We’re excited to see more innovative and compelling 360 videos being shared from these publishers.

If you’re using Facebook on the web or on Android, you should be able to see 360 videos in News Feed soon. We plan to roll this out for iOS in the coming months.

It’s early days, but we’re excited about the possibilities for 360 video and hope it helps people explore the world in new, immersive ways.

By Maher Saba, Engineering Director, Video

Facebook Pages Update

Facebook Pages Update

Here’s a *great* quick little article about the *new* (yes, again) update that Facebook is rolling out for Fan/Business Pages.

 

Facebook just announced that Pages are about to get a whole new look. Mostly, the changes make Pages now appear in the same design as our personal profiles.

Here’s what to expect:

* Your Page wall posts will now be displayed in one single column (phew, good news here – this is much easier to read and follow. However, we won’t be able to feature content, such as images, in that nice double-wide view).

* The row of four tab thumbnails at the top are going away – ugh. There’s been some confusion about this at first. App tabs appear under a “More” tab (just like Profiles) + the app thumbnails also appear on the left column a little further down.

* Details about your business (aka the About section) + photos and videos will appear in a narrower left column.

NOTE: You may need to make adjustments to your Page Cover Image, as the name and category appear right on the image in white text and your profile picture will sit a bit higher in the new design. The actual dimensions remain the same, which are 851px by 315px.

Want to learn more about Facebook Marketing — then check out Mari’s Facebook Marketing Masterclass – KICKS OFF MARCH 17th!

By: Mari’s Top Social Media Picks – March 14, 2014

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