What Color’s Your Newsletter? 5 Rules to Follow

“What colors you choose and how you use them can be the difference between looking professional or being marked as spam.”

Here are her 5 simple rules to follow:

1. The biggest color mistake? Choosing ones that are overly bright or fluorescent. Extremely bright color combinations or large areas of intense color tend to be hard to look at. (We still have nightmares about those early ‘90s sites that used lime green writing on bright orange and blue backgrounds.) Save the bright colors for small areas like buttons or call-to-action elements.

2. Don’t use too many colors. Try to keep your main palette no more than three colors

pencil33. Avoid using light text on a dark background — dark text on a light background is significantly easier to read. (See above nightmare.)

4. Stay away from color combinations like red and blue, red and grey, and green and red. These combos are difficult for the human eye to focus on, and end up causing eye strain.

5. Say no to textured backgrounds. They will compete with the more important aspects of your emails. Background textures should be subtle and secondary to any of your other content.

Azure Collier, the social media content manager for Constant Contact.