Recommended Resources

When you’re promoting your business online it can get overwhelming to keep up with the latest tools while building your business. Then there’s shiny object syndrome…  Squirrel! As your Virtual Partner I keep up with the latest solutions so you don’t have to. 

Tried and tested over time, here is a library of tools I’ve evaluated, use and recommend day-to-day from productivity, conversions to website management. Virtual Partner makes managing your online business that much better, combining experience and strategy with the right tools to deliver great results!


Bookkeeping / Accounting

Freshbooks (Small business accounting tool)

Harvest(Timekeeping, invoicing and reporting tool)

Xero (Small business accounting tool)

Quickbooks (Online accounting tool) 

Outright (Online small business bookkeeping and tax tool)

Zapier (Best Invoicing Software) (Zapier’s review of their recommended 16 best invoicing applications)

List Building Solutions

Beacon (Lead magnet generator)

Elegant Themes (WordPress themes and plugins)

Leadpages (Landing page creator, pop ups and more)

PopUp Domination (Powerful popup resource)

GetSiteControl (Website widgets, surveys)

OptinMonster (Lead generation software A/B testing and more)

Business and Productivity Tools

Management Tools / Project Management

Manifestly (Checklist app)

Trello (Organization)

EverNote (Bookmarking)

TeamWork (PM tool / teamwork pm / teamwork desk)

TeamWork – startups (PM tool low cost if you qualify!)

BaseCamp (PM tool)

Central Desktop (PM tool)

Podio (PM tool)

Notion (PM tool)

DropBox (Storage/file sharing)

Google Docs (Storage/file sharing)

Sweet Process (Processes)

Freed Camp (Team communication)

Wrike (Team communication)

Slack (Team communication)

Content Snare (Getting content from clients) 

LastPass (Password manager, create a master password to manage all your passwords)

Calendar Scheduler Apps

Acuity Scheduling (Scheduling and booking tool allowing real-time availability, online payments, schedule/modify appointments)

TimeTrade (Cloud based scheduling tool that integrates with popular CRM solutions)

Book Like a Boss (Scheduling tool designed to effectively sell digital and physical products)

Calendly (Scheduling tool that integrates with third party calendars including Google Calendar, Outlook, iCloud and more)

Chat Apps (on your website)

Drift (Online chat tool) 

Olark (Online chat tool)

LiveChat (Online chat tool) 

CRM – Email Marketing & Automation

ActiveCampaign (CRM & Email marketing automation solution)

Drip (CRM & Email marketing automation solution)

Mailchimp (Email marketing automation solution)

Infusionsoft (CRM & Email marketing automation solution)

Salesflare (CRM & Email marketing automation solution)

Mixmax (Powerful email automation tool that also offers meeting scheduling, tracking, polls, surveys, and templates)

Graphics & Design Tools

Canva Learn: Building a Design Kit (Training resource)

Canva (Graphic creation tool)

Visme (Visual content creator including graphics, presentations to infographics)

Design Pickle (Subscription based graphic design service)

PicMonkey (Photo editing tool)

Creative Market (Resource for design assets from graphics to fonts)

Vistaprint (Business cards and marketing material including postcards, brochures, T-shirts, totes and more)

Moo (Business cards, postcards, flyers, brochures, letterhead and more)

Documentation, Processes & Screencast Tools

Pipefy (System processes)

ProcessSt (System processes)

Sweet Process (System processes)

System Hub (System processes)

Evernote (Notes)

Trello (Notes)

ioRad (Screencast)

Screenflow (Screencast)

Use Loom (Screencast)

DropLR (Screencast)

Techsmith Jing (Screencast)

Screen Hero (Screenshare)

Domain Registration & Website Hosting

Flywheel (Premium)

ManageWP (Premium)

WPEngine (Premium)

SiteGround (Web hosting and content management service) 

Pantheon (Website management platform, services include hosting and content management services)

eCommerce Platform / Solutions

WordPress eCommerce Plugin (Sell any type of digital products and services from your WordPress powered site securely with complete automation)

WooCommerce (Highly customizable eCommerce platform for online stores powered by WordPress)

Infusionsoft (Robust tool offering CRM, marketing, and sale automation, and e-commerce solutions)

E-commerce Platforms  (Information rich website providing well-researched information, reviews and product comparisons of today’s popular e-commerce solutions)

Membership Sites, Training Programs & Courses (tools)

Wishlist (Relaunching soon)

New Kajabi


Payment Options

Stripe (Online payment solution allowing customers to make payments online and manage subscriptions)

PayPal (Online payment solution simplifying transactions via website or app, in person, or by email or phone)

Square (Point of sale and retail payment solution offering real time inventory tracking and vendor management)

Sitepoint (8 PayPal Alternatives for Your Online Business, details breakdown of alternatives to PayPal)

Recommended Online Courses or Training

RockStar Empires, Training program geared to establish your position as you a Rockstar authority in your market and build your own online empire

Security Tools

It’s an unfortunate fact of life these days that there are destructive people out there who have nothing better to do than try to hack websites and our accounts. 

Limit Login Attempts (Limit the number of login attempts to your website)

Droply (Share files securely)

iThemes Security 

Wordfence Security (WordPress site security, firewall rules and more)

Sucuri Security (WordPress plugin for website auditing, malware scans, and security monitoring)

Malware Tips, The Security Adviser (Article on removing pop-ups, a Virus Removal Guide)

Sucuri Site Checker (Free website and security scanner)

Gravityscan (Free website security monitoring)

Have I Been PWNED? (Verify your online accounts, scans for security breaches)

SEO Apps / Tools

Yoast (Powerful resource offering tools and training to optimize WordPress site for SEO) 

Moz (SEO tools including Keyword Explorer, social and page metrics, local business list tracking)

Ryte (Formerly, monitors website health, search engine and performance ranking, content analysis and performance)

SEM Rush (Tools include technical SEO and backlink audit, social engagement and more)

Social Media Tools

eClincher (Publishing automation and engagement tool)

Post Promoter Pro (WordPress tool for social media posting)

Post Planner (Find, plan and post content)

Amplifr (Social media planner)

Missinglettr  (Missinglettr’s exclusive 1 of 3 for a half a year deal) Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post.

CoSchedule (Simple drag-and-drop content marketing calendar that allows you to plan, create, and promote content all in one place)

HootSuite (Social media scheduling, collaboration and engagement tool)

Buffer (Schedule posts, track the performance of your content, and manage all your accounts in one place) 

Stock Photography & Video Solutions

iStock Photo (Photos & videos)

Deposit Photos (Photos & videos)

Tineye (Find images)

Photo Dune (Find images)

Death to Stock Photo (Photos & videos)

Video Recording Software Tools

Vimeo (Great for private pages and membership recordings)

YouTube (Great for branding channels and public links)

Rev (Transcription service)

Webinar Tools

Go To Meeting (Offering online video, audio conferencing and collaboration tools) 

Zoom (Offering online video, audio conferencing and collaboration tools) 

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